Let’s assume you are promoting a great product or service through your website content. However, if it’s not polished and optimized well, you won’t be able to attract relevant traffic to your site nor compel them to buy whatever you are selling. That’s why you need to write compelling website content.
You can either hire a reputable website content writing service and focus on your business or leverage great tools that help you write better website content. These tools can help you come up with captivating headlines, fine-tune your brand voice, add emotional or powerful words, and optimize the content to climb search engine rankings.
Most Helpful Tools That Aid In Website Content Writing:
1. AnswerThePublic (Topic and Content research)
Let’s say you are looking to publish a blog to promote a new service and it redirects to the relevant service page. So, how do you come up with the blog topic? How do you know people are going to be interested in reading that topic and find you organically on the search results? That’s where topic research and content research tools come in. They are great for the content ideation stage.
SEO content writing services often use an arsenal of tools for content and topic research. However, we have found that AnswerThePublic is all you need as a small business. True to their tagline- ‘Discover what people are asking about…’, this tool helps you get in on the relevant queries related to your product or service.
For instance, if you sell web development services, enter that keyword in the tool, select the region and language and it shows you relevant queries people have about that keyword. The top queries range from:
- ‘Why web development is important for business’ to
- ‘Are web development boot camps worth it’
As a business that sells web development services, the first topic is great for educating your potential clients about your services. However, the second topic is a goldmine that presents you with new earning opportunities. You can create a new service page for offering web development boot camps and publish a blog to explain everything that’s going to be taught by your senior developers. So, the content ideation phase for your website content is sorted.
2. AIOSEO Headline Analyzer Tool (For more compelling headlines, duh!)
When you hire website content writers, they use their extensive knowledge and past experiences from A/B testing to create compelling headlines for your website content. Headlines aren’t meant to be scrolled up after a quick glance. Instead, their main goal is to make potential customers stop, take a second to look at it, and convince them to explore the page.
Here’s an example:
Apple’s Mac page has a simple headline- If you can dream it, Mac can do it
It’s a powerful headline or tagline that makes people think, ‘How does it make my dreams come true? Let me scroll down and verify these bold claims.’ A great headline strikes a fine balance between clickbait and practical knowledge.
So, how do you know if you have a great headline? That’s where the free Headline Analyzer Tool from AIOSEO comes in.
Just enter the headline in the tool and it gives you a score. Here’s an exercise for you- The headline for this article got a score of 77/100, which is apparently ‘Very Good’. However, as the tool suggests, it has a lot of room for improvement on Word Balance- “Your headline will be more compelling and attract more clicks if you add more common and emotional words.” Think you can do it?
Participating in this exercise can improve your headline crafting skills to take your website content to the next level.
3. Grammarly
Grammarly is the best tool out there for polishing your website content and making it error-free. Professionals don’t make mistakes, at least that’s the feeling you want to convey to your customers. This image is ruined when they catch typos in your content. Grammarly can catch those.
After you write your website content, run it through this tool to get a score and suggestions for improving clarity, readability, and fine-tuning the tone. The premium version also has a plagiarism checker so that you can eliminate all odds of getting sued.
The tools mentioned above are regularly used by writers to deliver flawless and persuasive website content to clients. However, it’s important to note that they are mere springboards to polish your content. Your website content is your brand’s voice and it’s best to hire freelance content writers so that your whisper reaches the right people instead of getting lost in the crowd.
Summary: Unlock the secrets of website content success! This guide explores powerful tools for research, editing, and SEO to take your content from good to great.
